July 1, 2009

Dereon Clothing - Sexy Chic Urban Wear


By Julian Kwandez

There have been a lot of rappers, singers, and actors that started a clothing line. But few have delivered the class and sensuality found in the Dereon Clothing line. Beyonce Knowles founded House of Dereon clothing in 2006 with the help of her mother Tina Knowles. Tina, a talented seamstress, is responsible for most of the styles that Beyonce wears.

It was the buzz around Tina Knowles designs that she created for Beyonce and Destinys Child that gave birth to the idea of a fashion line. Beyonce named the brand after her grandmother, Agnez Dereon, who custom tailored clothing for private clients in Louisiana during her lifetime. Three generations of women contributed to the Dereon clothing look: Agnez, Tina, and Beyonce.

The elements of Beyonce's Creole ancestry and the mix of retro and vintage styles incorporated with modern hip hop influences make for a one of a kind line that has quickly resonated with fans and received acclaim from fashion critics. These days Beyonce and her sister, Solange, model Dereon clothing, but Beyonce is more than just a model. She also assists and contributes design ideas to the items featured at the House of Dereon.

Women of all ages can wear Dereon Jeans, but the Dereon Curvelicious line is for plus size women. Part of the appeal of the Curvelicious line is the wide range of jeans that are designed to fit curvier bottoms and hips. The junior line features more moderately priced items for a younger age group.

Boot cut and skinny jeans, printed and baby doll tops, cropped denim jackets, hoodies, pencil skirts and jumpsuits are included in Dereon clothing, along with handbags, sunglasses, hats and active wear. A signature look is created with bright colors, patterns, and luxury materials

Dereon shoes are ultra feminine and stylish which includes sneakers, sandals, boots and stilettos. The prices are affordable and cheaper than other designer brand names. Tina Knowles states, it was important to keep the prices reasonable for consumers while ensuring quality, luxury, and the couture touch. So if you are looking for a hot new style to take to the street, take a look at Dereon clothing.

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